{"product_id":"softlift-bra","title":"SoftLift™ Bra","description":"\u003cp\u003eWireless support designed for all-day comfort.\u003c\/p\u003e\n\u003cp\u003eSoftLift™ was built around a different idea: that support should come from the way a bra is cut, not from a rigid wire pressing into your ribs. A wide, deep band spreads the weight, soft moulded cups shape without seams, and the straps cross at the back so nothing digs at the shoulder.\u003c\/p\u003e\n\n\u003ch4\u003eWhy you’ll love it\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eNo underwire — flexible support without the rigid wire\u003c\/li\u003e\n  \u003cli\u003eWide, deep band that sits flat across the ribcage\u003c\/li\u003e\n  \u003cli\u003eSoft moulded cups, seam-free with a smooth outer surface\u003c\/li\u003e\n  \u003cli\u003eWide, adjustable shoulder straps\u003c\/li\u003e\n  \u003cli\u003eCross-over back with an open keyhole\u003c\/li\u003e\n  \u003cli\u003eMultiple rows of hook-and-eye, so the fit adjusts over time\u003c\/li\u003e\n  \u003cli\u003eFour colours: Warm Taupe, Black, Beige and Mulberry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFit \u0026amp; sizing\u003c\/h4\u003e\n\u003cp\u003eSoftLift™ has a fitted cut with firm support, so \u003cstrong\u003ewe recommend one size up from your usual size\u003c\/strong\u003e. Find your usual bra size below and take the CMFY size beside it.\u003c\/p\u003e\n\u003ctable\u003e\n  \u003cthead\u003e\n    \u003ctr\u003e\n\u003cth\u003eCMFY size\u003c\/th\u003e\n\u003cth\u003eUK \/ US\u003c\/th\u003e\n\u003cth\u003eEU (DE\/ES\/IT)\u003c\/th\u003e\n\u003cth\u003eFR \/ BE\u003c\/th\u003e\n\u003c\/tr\u003e\n  \u003c\/thead\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e30A, 30B\u003c\/td\u003e\n\u003ctd\u003e65A, 65B\u003c\/td\u003e\n\u003ctd\u003e80A, 80B\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e32A, 32B, 34A\u003c\/td\u003e\n\u003ctd\u003e70A, 70B, 75A\u003c\/td\u003e\n\u003ctd\u003e85A, 85B, 90A\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e32C, 34B, 34C\u003c\/td\u003e\n\u003ctd\u003e70C, 75B, 75C\u003c\/td\u003e\n\u003ctd\u003e85C, 90B, 90C\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e34D, 36B, 36C\u003c\/td\u003e\n\u003ctd\u003e75D, 80B, 80C\u003c\/td\u003e\n\u003ctd\u003e90D, 95B, 95C\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e36D, 38B, 38C\u003c\/td\u003e\n\u003ctd\u003e80D, 85B, 85C\u003c\/td\u003e\n\u003ctd\u003e95D, 100B, 100C\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e38D, 40B, 40C\u003c\/td\u003e\n\u003ctd\u003e85D, 90B, 90C\u003c\/td\u003e\n\u003ctd\u003e100D, 105B, 105C\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eBetween sizes? Take the larger of the two. The band is what holds SoftLift™ in place, and a band that sits too tight is the most common reason a bra comes off early. Not sure of your bra size at all — \u003ca href=\"\/pages\/contact\"\u003eask us\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eMaterial \u0026amp; care\u003c\/h4\u003e\n\u003cp\u003eThe full fibre composition is printed on the garment label — \u003ca href=\"\/pages\/contact\"\u003eemail us\u003c\/a\u003e if you would like it before ordering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWash at 30°C or cooler on a gentle cycle\u003c\/li\u003e\n  \u003cli\u003eUse a wash bag so the cups keep their shape\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eDo not iron\u003c\/li\u003e\n  \u003cli\u003eReshape the cups by hand and dry flat, away from direct heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eDelivery \u0026amp; returns\u003c\/h4\u003e\n\u003cp\u003eTracked UK delivery in 2–4 working days with UPS or DHL. £3.95, or free on orders over £50. You have 30 days from delivery to return it unworn, unwashed and with tags — return postage is paid by you.\u003c\/p\u003e","brand":"CMFY","offers":[{"title":"Warm Taupe \/ S","offer_id":58595702997366,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Warm Taupe \/ M","offer_id":58595703030134,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Warm Taupe \/ L","offer_id":58595703062902,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Warm Taupe \/ XL","offer_id":58595703095670,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Warm Taupe \/ XXL","offer_id":58595703128438,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Warm Taupe \/ 3XL","offer_id":58595703161206,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":58595703193974,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":58595703226742,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":58595703259510,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":58595703292278,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XXL","offer_id":58595703325046,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":58595703357814,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ S","offer_id":58595703390582,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":58595703423350,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":58595703456118,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":58595703488886,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XXL","offer_id":58595703521654,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 3XL","offer_id":58595703554422,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Mulberry \/ S","offer_id":58595703587190,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Mulberry \/ M","offer_id":58595703619958,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Mulberry \/ L","offer_id":58595703652726,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Mulberry \/ XL","offer_id":58595703685494,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Mulberry \/ XXL","offer_id":58595703718262,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Mulberry \/ 3XL","offer_id":58595703751030,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/4219\/9670\/files\/hf_20260907_135121_44c3c0f1-26e2-4ff0-a923-f4ba591b4e3b.png?v=1788789143","url":"https:\/\/cmfywear.com\/products\/softlift-bra","provider":"CMFY","version":"1.0","type":"link"}