Free UK delivery on every order · 30 days to change your mind
Soft for a reason
CMFY
SoftLift™ Bra
£34.95
- 30 days to change your mind — return postage is yours
- Free UK delivery on every order · tracked, 2–4 working days
- Secure, encrypted checkout
Detailed info
Wireless support designed for all-day comfort.
SoftLift™ was built around a different idea: that support should come from the way a bra is cut, not from a rigid wire pressing into your ribs. A wide, deep band spreads the weight, soft moulded cups shape without seams, and the straps cross at the back so nothing digs at the shoulder.
Why you’ll love it
- No underwire — flexible support without the rigid wire
- Wide, deep band that sits flat across the ribcage
- Soft moulded cups, seam-free with a smooth outer surface
- Wide, adjustable shoulder straps
- Cross-over back with an open keyhole
- Multiple rows of hook-and-eye, so the fit adjusts over time
- Four colours: Warm Taupe, Black, Beige and Mulberry
Fit & sizing
SoftLift™ has a fitted cut with firm support, so we recommend one size up from your usual size. Find your usual bra size below and take the CMFY size beside it.
| CMFY size | UK / US | EU (DE/ES/IT) | FR / BE |
|---|---|---|---|
| S | 30A, 30B | 65A, 65B | 80A, 80B |
| M | 32A, 32B, 34A | 70A, 70B, 75A | 85A, 85B, 90A |
| L | 32C, 34B, 34C | 70C, 75B, 75C | 85C, 90B, 90C |
| XL | 34D, 36B, 36C | 75D, 80B, 80C | 90D, 95B, 95C |
| XXL | 36D, 38B, 38C | 80D, 85B, 85C | 95D, 100B, 100C |
| 3XL | 38D, 40B, 40C | 85D, 90B, 90C | 100D, 105B, 105C |
Between sizes? Take the larger of the two. The band is what holds SoftLift™ in place, and a band that sits too tight is the most common reason a bra comes off early. Not sure of your bra size at all — ask us.
Material & care
The full fibre composition is printed on the garment label — email us if you would like it before ordering.
- Wash at 30°C or cooler on a gentle cycle
- Use a wash bag so the cups keep their shape
- Do not bleach
- Do not tumble dry
- Do not iron
- Reshape the cups by hand and dry flat, away from direct heat
Delivery & returns
Tracked UK delivery in 2–4 working days with UPS or DHL. £3.95, or free on orders over £50. You have 30 days from delivery to return it unworn, unwashed and with tags — return postage is paid by you.
Delivery & returns
UK delivery is free on every order, with no minimum spend. Parcels take 2–4 working days from dispatch and are sent with UPS or DHL. You’ll receive tracking by email as soon as yours is on its way.
Full detail on our Delivery page.
You have 30 days from delivery to return your order. Because this is lingerie, it needs to be unworn apart from trying it on for fit, unwashed, and still have its tags.
Return postage is paid by you, so we recommend a tracked service. For a different size or colour, email us and we’ll arrange an exchange subject to availability.
Need help with fit?
Between two sizes, or not sure where to start? Email cmfyuk@outlook.com before you order. A real person answers within one working day.
Behind CMFY
Made by Amy, who wanted better pyjamas.
“I’ve always been a pyjama girl. I could never find a set that felt soft and cosy at home but still looked put together — so I made them myself.”
— Amy, founder
Shop with confidence
30-day returns
Changed your mind? You have 30 days from delivery to return your order unworn and with tags.
Secure checkout
Payment is processed by Shopify over an encrypted connection. We never see your card details.
Friendly support
Email us and a real person replies within one working day.
Free UK delivery
Free on every UK order, sent with UPS or DHL in 2–4 working days, tracked from dispatch to your door.
Questions, answered
Anything else, just ask us.
How long does UK delivery take?
Two to four working days from dispatch, sent with UPS or DHL. You will receive tracking by email as soon as your parcel is on its way.
What does delivery cost?
Nothing. UK delivery is free on every order, with no minimum spend. Full detail is on our Delivery page.
Can I return something?
Yes. You have 30 days from delivery to request a return.
Because this is lingerie, it needs to come back unworn apart from trying it on for fit, unwashed, and with its tags. Return postage is paid by you, so we recommend a tracked service. The full terms are in our Returns & Refund Policy.
Which size should I order?
Every product page has its own Size & fit section, because our pieces are sized differently — the SoftLift™ Bra maps to UK, EU and FR bra sizes, while our nightwear is sized by our supplier using body measurements.
If you are between two sizes, or the chart is not clear, email us with your usual size and we will tell you what we would send.
Can I exchange for a different size or colour?
Yes, subject to availability. Email us with your order number and what you would like instead, and we will arrange it.
How do I get in touch?
Email cmfyuk@outlook.com. A real person reads every message and replies within one working day. Our full contact details are on the Contact page.
Is checkout secure?
Yes. Payment is processed by Shopify over an encrypted connection, and we never see or store your card details. You can pay by card, PayPal, Shop Pay, Apple Pay or Google Pay.
Who am I buying from?
CMFY is a trading name of cmfyuk, registered with the Netherlands Chamber of Commerce (KvK) under number 98399293, at Hagelkruis 42, 5571 PD Bergeijk, Netherlands. Orders are dispatched from the Netherlands to the UK.